A Fine Diamond & Jewelry Store in Richmond, Va

William Jeffrey's is a family-owned fine diamond and jewelry store in Richmond, VA. We are proud to offer engagement rings, anniversary gifts, necklaces, bracelets, rings, loose diamonds, and custom jewelry. 

While the traditional 4Cs are important when picking out a diamond, at William Jeffrey’s we promise a higher level of “4Cs:”

• Curated - While most jewelry stores sell whatever comes in the mail to them, we hand-select every piece of jewelry. We choose all our gems and jewelry with one thing in mind, quality. Our collection is the finest available in every category.
• Custom - Bring us your dreams! We focus on helping you find or craft just the perfect treasure. Our full-spectrum design services take you from preliminary sketches to the finished product. 
• Committed - The right jewelry should last a lifetime and be passed to the next generation. Our entire team is here to help you make the best decision just as we have for over 30 years.
• Caring - Our well-trained and experienced staff listen to your needs and look out for you as if you were part of our own family.

We Don't Sell Jewelry. We Help You Buy It.